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COMMUNITIES UNITING TO MAKE A

CHANGE

“MOST OF OUR PROJECTS WERE STARTED IN UNDERDEVELOPED RURAL AREAS OF INDIA. IN FACT WE ARE PROUD THAT OUR INITIATIVES CHANGED THE SOCIO-ECONOMIC STRUCTURES OF COMMUNITIES IN MANY BACKWARD POCKETS OF INDIA." - DR. RAGHUPATI SINGHANIA

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more than 20,000 cattle were provided with various other health care services.

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LIVESTOCK DEVELOPMENT

Under the livestock development program, artificial insemination, fodder development and healthcare services are provided at farmers’ doorstep. During last three years of livestock development program at Morena, MP total 15,027 artificial inseminations have been performed, 3,159 hybrid calves were born and more than 20,000 cattle were provided with various other health care services like vaccination, deworming, de-ticking, fertility treatment, etc.

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DAIRYING FOR BETTER LIVELIHOOD- A CASE STUDY

DAIRYING FOR BETTER LIVELIHOOD- A CASE STUDY

Rajaram Sharma. a landless farmer of Veerampura village, Morena, Madhya Pradesh was earning a meager livelihood from 2 acres leased land and struggled to provide decent living for a five-member family. Rajaram possesed one local cow yielding a low milk quantity. There was little hope for Rajaram until he encountered JK Tyre’s Integrated Livestock Development Centre (one of six), providing artificial insemination and health care services for dairy animals across Morena. The project team treated Rajaram’s cow and performed artificial insemination later. The mother cow yielded around 4 litres of milk per day; the F1 hybrid calf of the same cow yielded 17 litres milk per day. Suddenly dairying is profitable for Rajaram. He generates around Rs15,000 per month from milk sale in addition to his daily wage and earning from agriculture. Rajaram has begun to smile again.

AGRICULTURAL IMPROVEMENT

AGRICULTURAL IMPROVEMENT

It’s need of the hour to make agriculture more inclusive, technically advanced and sustainable and therefore efforts have been made to train farmers more specifically the women farmers about modern agricultural practices like access to latest technology, high-yielding variety/ seeds, optimum fertilizer regime, pesticides etc. for increasing agricultural production sustainably..

SKILL DEVELOPMENT

SKILL DEVELOPMENT

Location specific and market oriented trainings on LMV driving, mobile repairing, motor winding, beautician, tailoring, etc are imparted to unemployed youths to enhance their entrepreneurial and employability skills. Many of the participants have been employed after skill development trainings, while few trainees have initiated their own enterprises generating employment for many other unemployed youths. We have also helped women to form self help groups, where they have started small savings and inter-loaning among SHG members. Later these SHGs are linked to Banks for availing credit and adequate trainings are provided to initiate income generation activities.